Archive for the ‘how to’ Category

In case you haven’t heard, I have a new article site going, called Marcana.com. Well, it’s not exactly new, but the barrage of daily articles and most of the fantastic new authors in this new incarnation certainly are. I’m talking about people like Will Reichard, JC Hewitt, Justin McCullough and others yet to have made their debut.

You’re going to like Marcana.com for social media articles, marketing articles, strategy guides, startup advice and a heck of a lot more, besides. You should really subscribe now, so you can say you were hip when hip wasn’t cool, or whatever people say at such times. Follow @MarcanaGuides for the latest updates sent right to your hot little hands. Hurry on over. I posted a special how-to article there on Google Analytics today, and you know you’ll want it while it’s good and fresh!

Thanks to everyone who has supported this blog. I will continue to post my more personal reflections on social media, marketing and what have you here, but please plugin to Marcana.com for the bulk of my marketing how-to’s, strategy pieces and reviews, not to mention a whole bonanza of other great articles by an entourage of superb topic experts I’ve thankfully bumped into along the way. This blog is not going fallow, it just got too cramped to house this (very recent) flurry of ideas and ambitions, so now it has the help that it deserves.

As they say in the Chengdu dialect…gumbei!

Call me shy I guess. Well, I’m not shy, but I am somewhat private. The day I went up to a room full of 70+ Chinese college students and began to give my first class on business English, it became harder and harder for me not to speak up whenever I have something to say. But in all honestly, I’m still a shy guy. Introverted as all heck! It’s a wonder I can muster the courage to blog. But when I take up something I believe in, that’s when it changes. I don’t call it passion, I call it doing what I believe in. To me, it’s quite an important difference.

Lots of people demonstrate their social behavior with FollowFriday (#FF) each Friday. I frequently am on the receiving end either for my personal or my business Twitter profile. Yet I never do #FF or even thank people as a rule for a simple RT. Was I raised in a barn? Does that rhetorical question even work here?….No seriously, am I just dense-headed? Maybe, but here’s how I do thank people for RTs:

1) Return the favor of being Retweeted by retweeting something important to that person, usually when it matters most to them

Whether it’s a promotion of a product or an event, or just supporting someone when they’re having a rough day or a sweet victory, I like to support people by retweeting them if they’ve done so for me. Sometimes I walk up to people and just start talking to them, or I retweet them without knowing anything else about them, because I think the tweet or the link speaks for itself, and I generally try to give credit where credit is due.

2) Talk up people I like and think are great in public tweets

Whether or not I even know you! Most shy people don’t do that!

3) Follow almost anyone who follows me if they are not a spammy profile

Now, not only do I not hold it against anyone for doing the friendly #FF thing, and I am enormously grateful that people are thinking of me, regardless of whether or not it actually helps anyone’s following. That’s not to say that I have noticed a discernible difference yet, personally, but maybe that’ll change. I do know that I never have followed anyone just because I see a #FF hash tag next to a list of names, even if the person is someone I like and even somewhat respect. Are other people the same as me? Probably not. That’s just me.

That said, I DO think that it’s very important to be social back to people who are social and friendly to you, in whatever way you are most comfortable with. It may not come up today, or tomorrow, but sooner or later you run into everyone twice, even more, especially when you think “oh I’ll never see them again!”. That’s when you are applying for a job or some membership and that person is your pivotal contact. That’s just how life is. And though it’s kind of the wrong reason to be good to people, it’s at least a pragmatic reason for those who feel that being good is “Pollyanna” or whatever. And if it’s not how other people do it, don’t let that stop you rom expressing yourself. Just try not to embarrass anyone. At the end of the day, there is nothing less sociable than humiliating someone (or even just trying to). YOu may not think so, but people remember this behavior, and when it’s your time, they really remember it.

The most important thing on Twitter is just to be authentically you! So if you like #FF or some other trend, don’t do as I do, do as you like! The one thing I can’t stand is the Twitter Nazis who like to say that everyone’s style must be the same. It really shouldn’t be. Just don’t (please) get mad at me if I don’t thank you for a RT or do the Follow Friday bit. It’s not my style, but I do remember a good turn, believe me. I’ve definitely got your number.

Moms Make Excellent Linchpins

[tweetmeme source=”MarkBrimm”]

I’ve been noticing more and more all around me lately on how Mompreneurs got game. I’ve found myself writing about, to and for them. Everywhere you look, they’re doing it up right. They latch onto social media best practices fast, are eager to learn, and most often (in my experience) lack the automatic ego us guys, I’m afraid, have a very hard time overcoming. Just posted a nice little ditty on something I call “Twitter SEO” (how Twitter impacts SEO efforts, not on how to make spam on Twitter, and not addressing all of the more social aspects SMO concerns per se, though many of them, in fact. See the BizyMoms.com SEO for Twitter post if you’re interested).

Mompreneurs network well on Twitter, so it just seems right to talk about them today. I will be looking for ways to empower this broad section of small businesses every chance I get, because I think the innovative businesses of tomorrow come from duct tape marketing ideas created by small business. I hope you will join me in this. [tweetmeme source=”MarkBrimm”]