Archive for the ‘mompreneur’ Category

"You need this?"


[tweetmeme source=”MarkBrimm”]

Perhaps one of the biggest irritants to any entrepreneur is the legal and technical red tape which larger companies can fly through, but which small business can easily trip over. It can slow your pace just seeing it up ahead. It can bring you to stop entirely and rethink everything you’d planned. It can even back you down if you succumb to the fear of what is entailed.

I learned recently how red tape can slow us down just enough to show us what we need to work on. It made me think how I sped through certain parts of a great plan and didn’t pay enough attention to crucial strategy areas. I got to the point of disillusionment, and then the next morning…I was sitting at my desk feeling grateful for the opportunity to save my idea. And I owed it all to the barriers that I had come up against by rethinking what I was trying to accomplish and how it would play out.

Red tape is scary for an entrepreneur who doesn’t have loads of capital on hand to throw at it. But red tape can actually cause us to rethink what we’re doing to the point of re-examining all the holes in our plans. It can actually show us how we’ve rushed over certain parts in our giddy excitement and neglected crucial legal, strategic and even ethical issues (which directly influence our brand down the line–and us, ourselves). In short, red tape is in reality like that person at the 8-K marker of the 10K race holding the water, asking you with a gesture “You need this?” Maybe you do need it for the last 2 K ahead before the finish line. An experienced runner might be tempted to think “It will only weaken my resolve, upset my body’s stride” but that stride may be in a very different condition 1 K down the line without a refresher in critical fluids to muscles that are nearly cashed.

We all need to refresh our outlook on what we’re doing from time to time. Red tape is, in the end, just a last ditch opportunity to do just that, before we go in too deep to back out. Red tape is…good?

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Moms Make Excellent Linchpins

[tweetmeme source=”MarkBrimm”]

I’ve been noticing more and more all around me lately on how Mompreneurs got game. I’ve found myself writing about, to and for them. Everywhere you look, they’re doing it up right. They latch onto social media best practices fast, are eager to learn, and most often (in my experience) lack the automatic ego us guys, I’m afraid, have a very hard time overcoming. Just posted a nice little ditty on something I call “Twitter SEO” (how Twitter impacts SEO efforts, not on how to make spam on Twitter, and not addressing all of the more social aspects SMO concerns per se, though many of them, in fact. See the BizyMoms.com SEO for Twitter post if you’re interested).

Mompreneurs network well on Twitter, so it just seems right to talk about them today. I will be looking for ways to empower this broad section of small businesses every chance I get, because I think the innovative businesses of tomorrow come from duct tape marketing ideas created by small business. I hope you will join me in this. [tweetmeme source=”MarkBrimm”]