Archive for the ‘social media’ Category

The SEO Instinct book

The SEO Instinct

I wrote a new book recently,¬†entitled,¬†The SEO Instinct. It’s for anyone who creates or is responsible for online content and making sure it is best practices compliant with regard to search engine optimization. This book is my attempt to take the steam out of the SEO industry as a whole. To be honest, it sickens me, because nobody, including SEOs, have ever liked the effects of after-thought SEO, yet that has been the persistent mode despite the ubiquitousness Yoast SEO plugin and numerous mountains of posts proclaiming that either, SEO was dead, or SEO was so complicated that it could never be understood by a layman. It’s my statement, and I will continue to issue revisions as they come to me. It’s my personal testament to a new mode of writer-friendly SEO that puts content¬†back into the hands of human beings and organizations, themselves. It doesn’t eliminate the technical SEO industry, but perhaps just helps to¬†ground it back on Earth where it belongs and empower the individual.

Despite a crazy person from an unsuccessful, unheard-of crap agency (with no real current understanding of micro-blogging and a 90’s-circa¬†website to boot) who hastily got jealous, posted a llittle “tm” up on her also-hastily, previously non-existent company (I made snapshots via a¬†recently cached copy) “SEO company motto”, not the name of an SEO company, mind you (trust me, it gets better…) threatening me with a “lawsuit” if I didn’t change my ORIGINAL original book title, it’s still here and so am I. I’m glad I changed the title last minute, actually, when I realized what a generic and commonplace¬†name I had originally chosen. The SEO Instinct is just that, an instinct, and yet one that needs to be re-developed or rediscovered and put back into our everyday vocabulary. ūüėČ

In case you haven’t heard, I have a new article site going, called Marcana.com. Well, it’s not exactly new, but the barrage of daily articles and most of the fantastic new authors in this new incarnation certainly are. I’m talking about people like Will Reichard, JC Hewitt, Justin McCullough and others yet to have made their debut.

You’re going to like Marcana.com for social media articles, marketing articles, strategy guides, startup advice and a heck of a lot more, besides. You should really subscribe now, so you can say you were hip when hip wasn’t cool, or whatever people say at such times. Follow @MarcanaGuides for the latest updates sent right to your hot little hands. Hurry on over. I posted a special how-to article there on Google Analytics today, and you know you’ll want it while it’s good and fresh!

Thanks to everyone who has supported this blog. I will continue to post my more personal reflections on social media, marketing and what have you here, but please plugin to Marcana.com for the bulk of my marketing how-to’s, strategy pieces and reviews, not to mention a whole bonanza of other great articles by an entourage of superb topic experts I’ve thankfully bumped into along the way. This blog is not going fallow, it just got too cramped to house this (very recent) flurry of ideas and ambitions, so now it has the help that it deserves.

As they say in the Chengdu dialect…gumbei!

The Tech Divide

Posted: June 10, 2010 in social media, tribes, Twitter
Tags: , ,

Translation: "I have interests?"

When I was in my early 20’s, I wrote a Sci Fi novel (never published, of course!) about a post-apocalyptic Earth where those who had sided blindly with what I thought of as the dark side. Technology (the “technocrats”) had parted ways with a more Earth-loving and spiritual “green” caste of society, led idealistically enough by native American tribes (who else?!) who teach moderns to live off the grid and store food, and who had presumably kept themselves “pure” from a world that only cares about convenience at any cost. The Nazis (you didn’t think they were far behind did you?) had secretly taken over the galaxy after losing interest in WWII, and now they were back in enormous black metal motherships with tilted swastikas and those stylish fascist brown and black uniforms, complete with those shiny snappy heel-clicking patent leather boots. As I write this today, I wonder how off I really was–about the technology divide, I mean. The Nazis in motherships? Okay that bit was probably a little¬†off for sure.

Today we can all see people in one form of media (TV, even radio) dissing another form (social media: Twitter, Facebook, YouTube, etc.) without any insight whatever into the actual socially bonding uses of social media. These people actually think, because they only see the clips of the bizarre stuff making the rounds in viral videos and the like, that this is all we silly people are doing on the intertubes. People actually come on young shows like Late Night with Jimmy Fallon, and tell him he shouldn’t waste time on Twitter. Poor Jimmy is always in the defensive position, when in reality he is probably more talented than most of his guests (the guy not only does amazing impressions and has a near genius comedic insight with some of the best written sketches in the 21st or the 20th century, but actually sings quite well, to boot).

While I don’t think it’s a necessity for everybody to be on Twitter (ranchers, hermits, fulltime moms, Presidents and surfboard sages, I¬†salute¬†you), and while many of us are constantly threatening to leave Facebook like it were a promiscuous spouse, we’re ultimately all here to connect with others. You know, other people like ourselves, people who care about whatever we care about.¬†Let’s face it, even if your thing is making money and dying young partying, you have others to talk to about it, and that gives your life a semblance of meaning, at least in terms of social relations. If you’re a decent comedian or musician, you have lots of research to do on YouTube. When the designated generational “fogey” like Lewis Black says “I don’t care if you bought a new pair of shoes” most Twitter-users immediately get what Lewis Black simply doesn’t: not everyone on Twitter is a 14-yr-old girl with a mouth full of bubblegum. Most of the users I personally see and talk to tend to be male (not crucially important, but telling in terms of male/female ratios), and networking for mostly business purposes. The majority of adults are, and I can state this with some boldness, in fact, either on Twitter for business or for causes that affect people on a massive scale. And in all cases, they’re here to find people who share the interests that their own families and high-school or college friends just simply don’t. It doesn’t mean we don’t love our spouses, our families, our long time friends, but our Twitter posse…the people who know what we’re talking about, they’re out there, ya know?

Truth is, there are lots of aging seniors with stories of fascinating lives to be found hanging out in the spare moments on Twitter. Tree-hugging green people (I’m kind of one of them to a limited extent), conservative Tea Party revolutionaries (okay, I’m definitely not one, at least not yet)–whatever you tweet about and network for, it’s meaningful to you or you wouldn’t be doing it. Studies (I’ll post what I find below) have begun to show that people stop if they find they’re not doing what they love, they just stop, eventually, and start over. So Lewis Black, not only have I never found you funny (sorry, but is caffeine and¬†nicotine¬†withdrawal¬†ever really funny?), but you and Adam Sandler (another pointlessly unfunny “comic”–see his cinematic “twatter” reference) both don’t get what about half of the world already does. Namely that:

A) there are lots of individual non-famous people funnier than the both of you put together–on YouTube…seriously, and

B) social media isn’t about fitting into a preconceived mold like you claim not to be doing, it’s about being ourselves, our full selves, the selves we don’t find opportunity to be with those that fate has thrown us together with in many, if not most cases (at least until we marry and create/train/assemble children into people we think we appreciate and “get” us).

Sure there are limits to the defining of your network, even online. If you want to show another, less mainstream side of yourself to your posse, you might even have to change to another profile. When you go to the bar or to church, how much of that self can you be then? There are more strict limits in geographically limited situtations. This is why meetups (SXSW, the Japanese language group, the myriad of multiplying cultural cons) have become a thing. People want to actually meet and hang out with these people they share so much interest with.¬†Nowadays, I think technology is about one of the few things that enables people who care about the arts, a decent intellectual discussion, socially engaged causes–or speed-crochet for that matter–to actually take action towards fulfilling our full potentials and create meaning in ways that our immediate social geography may just not provide on such a wide open scale.

So, please understand if we don’t listen to you too closely, oh purveyors of social media ridicule with mics and cameras on, but it’s just that we know that you don’t know quite yet what you’re even talking about. And besides, we’re often too busy concocting factually relevant critiques of social media, and not because it annoys us what other people do with their time, but a lot of us seem to care about whatever we’re into. Maybe we’re just funny like that?

This concludes my grumpy midlife crisis moment…for now. You know yours is coming soon, so please don’t front. I’d like my pillow and remote now. I’m old.

Not.